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BRAND DEVELOPMENT
CREATIVE WRITING THAT SELLS ART DIRECTION THAT GETS YOU NOTICED
PHOTOGRAPHY, VIDEOGRAPHY, CINEMATOGRAPHY, EDITING ALL IN HOUSE STRATEGIC WEB DESIGN AND SEARCH OPTIMIZING DEPLOYMENT |
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| Testimonials |
"I started Homes of Merit in 1973 with a crew of 8 loyal, talented, hard working people. In less than 15 years we had grown to a company that employed over 1,000 people who provided the best home values in the world.
Mark Hallinan created, produced and deployed all of our advertising for more than 30 years. Mark likes to say "Chuck built the company. I built the brand." And I won't disagree with him.
I showed Mark around our company and explained our building processes and how they compared to the rest of the industry's. Mark came up with the consumer promise, what he claimed would be the heart and soul of our advertising campaign, "Dollar for dollar, square foot for square foot, the best homes you could buy. Period." and asked me if my company could back up that claim. I assured him that it could and it would...and it did.
Mark took an ad budget that was 10% of what most companies our size spent on advertising, and built a long term advertising campaign form our corporate logo to our television and radio commercials, billboards, brochures, special events and sales materials, promotional films, and our first website… In short, everything.
And he helped us become the largest home builder in Florida. I made sure they were the best homes you could buy and Mark Hallinan Advertising told our story to our prospects. Mark created and produced the best, most cost effective advertising anyone I know ever has in the home building industry.
He won awards for the advertising he produced for us but didn't seem to care as that much about them as much as he enjoyed watching us grow. "
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| Chuck Weeder, founder, GM - Homes of Merit |
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"Mark Hallinan Advertising has handled all of our manufactured and modular home sales advertising for more than 20 years. He created what he calls a "CCC" a Continuing Central Character, a humerous and memorable 1930's style private detective named Spade Marlow which we used in TV and radio for 20 years. The Spade Marlow broadcast commercials were the longest running successful advertising campaign in Tampa's history. And I've never seen or heard of a longer running, and more successful ad campaign in this country.
Mark Hallinan Advertising made us the first manufactured and modular home dealership on the Internet; and our Website became our primary source of new business within 3 years...as Mark predicted."
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| Walt Stewart, president - Stewart Homes |
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"We recently signed on with Hallinan Advertising who showed us the ropes. I've never met anyone who cares more about his clients' success or thinks more about how we can best accomplish our goals cost effectively. He does business the way we do...honestly, sensetively, and professionally."
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Dr. Dave Castellano, D.D.S. |
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"Mark Hallinan Advertising won a Crystal Reel, the highest award there is for a public service announcement. I know because I was his director - cinematographer on that job and others. I always liked working with Mark. He's creative, professional and knows how to get the most out of people."
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| Burton McNeely, owner, Creative Color |
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"Mark Hallinan brings out the best in me. He's the best ad man I've ever known and I've known him since we were both teenaged water skiers for Cypress Gardens. I became his senior art director about 7 years ago. There's nobody I've had more fun - or success – working with than Mark Hallinan."
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Kim Anton, owner, Anton Graphics |
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